Carven loves being Social
We love being Parisian Chic.
- Pronunciation: /pəˈrɪzɪən shee-k /
Adj: Frequently applied to anything stylish connected with the French capital Paris or to the style of French celebrities.
Brands, Bloggers and stylist have emulated the Parisian Chic look for years and some have been trés successful at it.
A brand which has nailed the Parisian look is a 70 year old brand like Carven. Carven has ensured that a ready-to-wear label can be couture like and can be affordable. It has established a “Carven silhouette”.
A silhouette which includes full skirts with trim midlines cut two inches above the natural waist, a sweet rather than sirenlike look that’s about as universally flattering as fashion gets.
A silhouette loved and adorned by women of grace and style around the world with women across style spectrum, from Beyoncé and Rihanna to Isabelle Huppert and Emma Watson.
Established in 1945 by Madame Carven who worked through her 80’s and retired in 1993. Since 2009, under the creative direction of Guillaume Henry, Carven has established it’s brand for the affordable-chic with Parisian class in the fashion industry.
I love seeing their blog, their backstage pictures and Guillaume Henry’s interviews to understand what goes into creating the collections loved by street style divas and suave men across the world. Something which inspires me is how he refers to the archives of Madame Carven’s collections yet does not embed it in his contemporary collections. He does not want to replicate a 50’s dress but reproduce how the woman in the 50’s would feel wearing the dress. Feminine. That is his core!
Great looking pieces, crafted beautifully for stylish women across the globe at affordable prices!
There is a sense of humor in his work. In his graphics and that translates in the brand’s DNA. Take this Social video for example:
His muse are his friends- Non-fashion girls, who love fashion! The muse could be a textile designers, Illustrators and even journalists. All who want to feel and look great in his clothes. For me…that is inspiring- both as a designer and a blogger.
Years ago I saw this video where Garance is interviewing Guillaume at a Cafe in Paris- it would be apt for me to share it right now.
See some of my fav pictures:)
So you think you are a Feminist?September 4th, 2015
G’bye Style.com, you will be missed.September 1st, 2015
100 CLASSES AT CLASSPASSAugust 1st, 2015
Is it a good enough reason?July 4th, 2015
The big three oh!April 24th, 2015