Craving Chocolate?

You have come to the right place!

Well..technically you are still sitting in the same spot..but you are closer to getting to the right place…if you live in London that is.

Magnum has launched a pop up Pleasure Store in London’s Covent Garden. ice cream pop up store..where you can make your own bespoke Magnum ice cream. Open only until 31st of August, you can enjoy a pleasure-packed experience where Magnum “Pleasure Makers” will dip each ice cream individually in deliciously chocolate, after which you can be in a Willy Wonka-esque chocolate magnum land, dressing your chocolate ice cream with topping ranging from rose petals to black lava sea salt, there are thousands of flavour combinations to choose from…

So if you have seen huge queues around the Royal Opera House in Covent Garden…that is only because people who are craving chocolate, are inside creating results like this…

Or this…

#GBBO returns tonight, so we’ve put our showstopper skills to the test at our #MagnumLDN store.

A photo posted by Magnum UK (@magnumuk) on

Or This…

Happy birthday, @Caradelevingne. Why not head down to our #MagnumLDN store in @CoventGardenLDN to celebrate?

A photo posted by Magnum UK (@magnumuk) on

You get the point…right?

Holly Fulton has designed an amazingly cute statement necklace to mark the opening of the store. Designed to give us a decadent treat, the beautiful Key to the Pleasure necklace grants the lucky owners free freshly dipped Magnums at the the Magnum Pleasure Store.


The Magnum team kindly sent me this necklace which is designed in the shape of an ice cream- but also has a little keyhole which is my pass to get that decadent ice cream before the short British summer is over! It is a statement piece, so I decided to go with a boxy white shirt I picked up from Forever 21 and wide leg culottes.

Craving-Chocolate-Magnum-Ice-cream-Covent Garden

Well if you want to get your hands on that piece of…er…ice cream.. sign up here to win this amazing Holly Fulton Key to the Pleasure necklace and you may get those hands sticky with thousands of toppings…Yummmmm

Need a WHITE BLOUSE for Summer? Click below to shop some:


7 North Piazza
Covent Garden
London, WC2E 8HD
(Next to the Royal Opera House entrance)

WHEN: Until 31st August

Time: 11.30am-10pm which HUGEEE Queue on weekends!

Illustration & Photo: Diana Kakkar


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